Must Know Copywriting Secrets that Guarantee Success

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go.  The long and short of the debate is this… what type of buyer are you targeting?

Here are some copywriting secrets that can help improve the effectiveness of your writing and increase your chances of success:

1. Know your audience: It’s important to understand who you are writing for and their interest. This will help you tailor your language and message to appeal to your audience.
2. Please keep it simple: Avoid using jargon or unnecessarily complex language. Use clear and concise language that is easy for your audience to understand.
3. Use action words: Encourage your readers to take action by using verbs that convey a sense of urgency or motivation.
4. Tell a story: People are more likely to remember and engage with a story than a dry list of facts. Use storytelling techniques to make your writing more compelling and memorable.
5. Use headlines and subheadings: Headlines and subheadings help break up your text and make it easier for readers to scan and understand the main points of your message.
6. Use formatting and layout effectively: Use bold, italics, and bullet points to highlight important points and make your writing more visually appealing.
7. Use social proof: Including testimonials or other forms of social proof can help build credibility and trust with your readers.
8. Edit and proofread: Make sure to take the time to edit and proofread your writing to ensure that it is free of errors and communicates your message clearly.

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in.  Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details.  They’ll read everything… including the fine print.

It stands to reason that a successful copy will address the needs of both buyers…  regardless of length.  Let’s look at what you need to do to reach both buyers.

How to reach “The Impulsive Buyer”

1. Use attention-getting headlines and sub-headlines.
2. Capitalize graphics that enhance your message using;

~Photos
~Captions
~Varying fonts and font sizes
~Shading
~Bold Headlines
~Highlight with shaded areas or bullets


How to reach “The Analytic Buyer”

1. Use the headlines, sub-headlines, and graphics for the impulsive buyer as guides.  Add the detailed information the analytic buyer needs under the proper heading, and you’ve got a winning marketing piece that is guaranteed to be successful

Inside knowledge of how your potential buyers react is the key to getting their attention… and extra income.  The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!